In view of the brand image influence of Tiffany & Co. Changsha IFS store project puts forward highest standard for the quality control and aesthetic design in

shop fitting process. The floor area of shop fitting is 377 square meters, which is a large scale of jewelry and luxury stores in the industry. This case involves the huge amount of import materials, lamps and hardware (up to 30 kinds), long procurement lead time (30-80 days), and difficult customs paper work, which has extremely strict standard for the control of construction period and overall project planning. The main difficulty lies in controlling the image and temperament of Tiffany brand, and achieving the coordination and unification of artistry and functionality of jewelry showcase, which through exquisite and extremely difficult design development process.