As Under Armour's all-scene sports experience center, the flagship store covers an area of 1,111 square meters and with three floors. It is UA's largest interactive experience store in China and also the largest project with the most new elements that HAYA and UA have ever collaborated on.

UA Hangzhou IN77 flagship store for the first time designed and installed a giant outdoor LED lamp bead LOGO and indoor machinery flip interactive screen, combine retro with modern. The fitting room equipped with cutting-edge digital technology for interactive functions to assist sportsmen in selecting equipment.

For the first time, HAYA tried the project mode of combining intelligent system with hardware fixture installation, and successfully completed the challenge in the special period of the epidemic and under the strict schedule, which accumulated successful experience for the future undertaking of large-scale store projects.